WeChat Advertising: How a WeChat Advertising Strategy Works

If you’re looking to expand your reach and target customers living in China, WeChat advertising is perfect for you.

WeChat is an extremely popular, all-in-one app used in China — and when we say all-in-one, we mean it. The app started out as a typical messaging app — similar to Facebook Messenger but manifested into something much more.

You can now hail a taxi, book a flight, and even move money from account to account using the app. Since WeChat has so much to offer, it’s no surprise that it’s one of the most popular apps in the world.

Not to mention, with over 768 million users logging into the platform daily, it’s no secret that advertising your products or services there can help increase the number of eyes on your ads.

On this page, we’ll talk about WeChat marketing as a whole, what kind of budget you should put aside for WeChat advertising, and the different kinds of ads you can create.

If you’d like to speak to an ad specialist before reading on, feel free to give us a call at 888-256-9448!

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What is WeChat advertising anyway?

Before jumping into WeChat advertising, let’s first talk about the app’s capabilities and what it can do.

WeChat is a Chinese app that yields and impressive user base of more than 1 billion people. The app is owned by one of Asia’s largest companies, Tencent.

wechat description

The primary purpose of WeChat is messaging, and in fact, that’s how the app got its start. In time, it came to offer everything from payments to mini programs like games, payment options, public services, movie tickets, and more.

That being said, it’s easy to understand why it’s one of the biggest apps in China — it truly does it all.

Why choose WeChat advertising

When you think about advertising your products and services, you likely have a few main goals.

First and foremost, you want to sell more of your products and services. After all, that’s the main goal of advertising.

This means that a sub-goal of selling your products is probably to get your ads in front of as many people as humanly possible in order to build brand awareness and spark interest in your products.

If these two goals sound familiar, WeChat is a great place to advertise your business. Studies show that more than half of the app’s users spend a minimum of 90 minutes on the app each and every day.

When it comes to placing product ads in the app, it’s highly likely that they’ll get a ton of eye traffic as well as increasing visits to your website.

However, there are a few restrictions when it comes to industries. Check out the restrictions that come with WeChat marketing.

WeChat advertising restrictions

The more you learn about WeChat marketing, the more you’ll learn about the restrictions they have in place when it comes to advertising. For example, some clothing and accessory brands are only allowed to advertise on the platform if they have a specific reputation.

Another thing to be aware of is cultural values. The cultural values of the target demographic in China can be far different from American values, so it’s important to do your research while creating ads for WeChat.

Let’s take a look at specific restrictions when it comes to WeChat advertisements.