Baidu, the Chinese search giant with its 70% market share, used to keep its changing as always in baidu seo guide and/or Baidu SEM, which may covers partially its ranking algorithm, PPC policy, secret sandbox, keywords censorship, etc. Fro…

If you’re looking to expand your reach and target customers living in China, WeChat advertising is perfect for you. WeChat is an extremely popular, all-in-one app used in China — and when we say all-in-one, we mean it. The app started out …

What does your haitao strategy look like? That’s a Chinese term that translates roughly to “buying overseas,” or cross-border shopping. And it’s a term that many Chinese consumers are frequently using as cross-border ecommerce takes off in…

Even hidden under a rock, marketers would have heard about the phenomenal success of Singles Day, which has completely eclipsed Black Friday and Cyber Monday. It’s certainly stirring debate, but we are still finding that western brands are…